Home    Subscribe    Write for Us    FAQ    Contact    HubGarden    Login

Wanting More & More

by Parent's Wisdom (follow)
Tracey Groombridge
Life (606)      Life Skills (425)      Self Worth (94)      Self Esteem (91)      Psychology (88)      Money (54)      Self Image (48)      Consumerism (22)      Self Avenue Consumer Empowerment Series (8)      Marketing (6)     

wanting more and more, consumerism, shopping
Image Courtesy of Naypong / FreeDigitalPhotos.net Why do we need more and more stuff?

Why do we feel the need to go bigger, faster, stronger expensive and more, more and more?

To answer this question, I had to look at what drives me as a human being first. We all have a need to belong to something, somewhere, somehow; whether that sense of belonging is to a person, a land or to a concept like religion. We have also been socialised to want variety and some level of control over our lives. The mass media, marketing and advertising companies know this all too well. They have studied us long and hard, and they want to fulfil those needs with things that make them lots of money. Shopping for example provides us today with endless choices, and a false sense that we are making choices about our purchases. It also provides us with a fleeting moment of perceived happiness.

Think about this for a moment. If companies selling us stuff lead us to believe we are only happy if we have the latest and best, and this message is fed to us frequently and often enough through a variety of sources; and reinforced by family and friends, then itís not hard to believe.

They tell us we need it to stay healthier; to be better people; to provide better for our families; to be happier, sexier, more desirable and, the best one for busy people - it makes life easier. The ironic thing is more and more stuff doesn't make life easier, it makes it more complicated. We know this because every time we buy a new piece of gym equipment for those abs we absolutely need, it doesnít make life easier. We stress over not doing it enough; feel guilty, and end up parking another piece of equipment in the garage behind the treadmill.

Charles Kettering, once a Director of General Motors US, always told his staff ďkeep the customer dissatisfied,Ē Now Charles wasn't a stupid man, he knew that if he made us believe our cars weren't good enough in the long run, he could bring out a new, upgraded car in the future and we would all be back to purchase it. Apple does it beautifully, releasing new products to outdate current products almost before they are a year old, in turn making us believe we need the next best thing.

# Consumerism
# Life
# Life Skills
# Money
# Buying
# Psychology
# Marketing
# Self Worth
# Self Esteem
# Self Image
# Self Avenue Consumer Empowerment Series
I like this Article - 5
More Articles by Parent's Wisdom
Say goodbye to people who devalue you Ė After you have tried making changes; consider who you wa...
If as parentís we believe our kids are not smart enough; not skinny enough; not popular enough; ...
This post is dedicated to Heather
To help us all understand that word consumerism, letís have a brief look at what consumerism rea...
Ok, so itís looking pretty bleak at this point if I continue to consume in the same way I have i...
Part 5 - I'm gone already
view all articles by Parent's Wisdom
ID: 9300
[ Submit a Comment ]
Trending Articles
I lived the city life and Iím sick of it
When people hear the word 'amnesia' they worry because they know it means forgetting things and th...
New words are constantly coming into existence
Sometimes you just feel bleah
Many of us, at some time in our lives, recognise the value of overhauling certain habits that no...
Whether you are thinking about goals to get things done or making a difference in the world, the l...
Recently a blog post I read made me think about the phrase 'a waste of time'
Many of us fear to speak our mind because we care about what others might think of us or say abo...
Money gives us all more choices in life, and is a tool to serve other people
In this day and age, many people hire professional escorts because they what to try something ne...
Copyright 2012-2018 OatLabs ABN 18113479226. mobile version