Ever since Emily Post first penned her first guide to etiquette, people have learned just how important it is to be polite in today's global society. The days of yore when everyone lived in a small town and knew your name are over. In modern society, the way you present yourself to the world is generally how you will be perceived.
With the rise of ubiquitous social networks into our lives, being polite and professional is more important now than ever before. You never know when today's "friend" or tomorrow's "like" will turn into a valuable business contact, so politeness is completely crucial for making sales, promotions and building affiliate networks. People who have successfully maintained a polite and professional behavior in the public world of social media are those whom businesses, agencies and clients know they can trust.
Here's three ways to ensure you come across as polite and professional on social media:
Person, Not a Business
Even though a face-to-face meeting might not occur for a long time, people generally report being more at ease when they feel that they "know" the person they're dealing with on social media. Although it may initially sound irrational, sometimes a valued client will choose you because you share a taste in music, rather than the fabulously low price of your product.
Initially, it might sound counter-intuitive not to focus on the product in some kind of objective, mega-corporation way. But studies have consistently shown that as participation in online activities increases, people actually prefer more individual and humanized experiences.
Keep It Positive
We all have opinions, but it's essential to avoid negative ones while trying to make a good first impression. Even if you have strong opinions on politics, religion, music or other personal beliefs, it's better to focus on all of the good things that you DO like. Don't just sell your own product, sell your positive and upbeat views on life. If you want the customer to believe in your promotion, first you have to believe it yourself.
It's also important for people who are first entering the world of promoting on social media to remember that the internet is a free-flowing and fast-paced world. Certain groups of people enjoy making vituperative or intentionally provocative statements, hoping to incite an ugly response. Even the biggest scandals on the internet come as fast as they go, so the best way to remain polite can sometimes be just saying nothing at all.
Don't Waste Anyone's Time
A lot of people get quite excited about their product, and immediately want to share it in all of its glory with the world-wide public. But many people are getting used to your idea or promotion for the first time, and don't want to be overwhelmed in an avalanche of jigging GIFs, videos and enormous visual charts.
Promotions on social networks should be firm and informative, with the needs of potential customers kept in mind. If people are interested in your product then they will happily follow links to find out more information. Customers prefer to be teased and enticed rather than assaulted with a wall of noise, color and sound.